BRANDING | CONNECTICUT WEDDING PHOTOGRAPHY BY HEIDI HANSON (Formerly PHphotography)

Ugh the dreaded “B” word.

Yes this is something I should have done a while ago and was procrastinating, which is weird because I don’t generally think of myself as a procrastinator.

So one of my big hairy goals from Justin and Mary was re-branding, because I didn’t really have a ‘brand’ per se

In fact their advice was awesome, just keep a folder on your desktop and drag anything that catches your eye onto it…so I’ve gone one step further and made my own Pinterest board.  What did we ever do before Pinterest? We literally can plan entire weddings, find a cocktail recipe, ideas for birthday parties and what to make for dinner tonight on Pinterest.   Pure Genius!

I know yes I’m procrastinating, back to branding.

So orange, for as long as I can remember has been my favorite color. Literally the brighter the better.  Maybe not fluorescent, but definitely tangerine.  My high school graduation we all had to wear white (well the girls) and the boys had to wear red.  Well me being the rebel I am I had to be different….so I wore a pant suit (not a skirt like what we were supposed to), so you could see my pants below my cap and gown (oh the horror) and craziest orange shoes ever.  Oh I loved it and oh I heard crap about it from teachers, but really were they not going to let me graduate because of my shoe color??

Nope.

So fast forward to college graduation, the rules were less rigid, so I went with a modest pair of fluorescent orange platforms and super, super short orange sun dress….those were the days. Loved those shoes…I think I still have them, hmmm….

Okay again procrastinating, so back to branding.

Orange, my color.

What looks great with orange?

I thought long and hard about this and research so many other places and google image searched and still found myself coming back to Pinterest.

So what looks great with orange?

Gray.

OK, so now that I have the colors down I’ve been adding things to the “My Brand” board and have a decent idea of how this is all coming together.

But had I not been pushed by Justin and Mary, I can only imagine me ending up with purple and pink (ugh my two least favorite colors).  Which of course my daughter loves being a ‘girly girl.”

So orange and gray, here’s a little sneak peek….

Image Source

Stay tuned for Branding Part II.

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